There was once a time - not so very long ago - when data was something an IT guy dealt with, and driving a business forward was about salespeople, events, big budget marketing and advertising campaigns.
There’s been a lot of talk recently about business intelligence being story driven rather than data driven. That data is nothing without the story that drives it.
Humans can only type at the rate of forty words per minute but can speak at the rate of 150 words per minute, and for years it’s long been the Holy Grail of technology to capture, codify and store speech as a data source with the aim of providing a hyper-personalised marketing through data analysis for business intelligence.
Any Head of Marketing dealing with multiple databases in medium-sized businesses will usually be working toward having a Single Customer View and Business Intelligence Hub, or will at the very least know what they are and will see the advantages of having them.
It’s so tempting isn’t it? You’re all agreed you need to pull together your different databases because they’re ‘all over the place’. You’ve organized and accounted for the budget. All the stakeholders are on board, have given their blessing, and promised their support.
Okay… I admit it… I voted to remain in the Referendum, and I was shocked at the outcome. Shocked because I genuinely expected Remain to squeeze home by two to five percentage points.
Even now, more than a month on from the EU Referendum, I’m not sure anyone knows what’s going to happen. One thing I do know however is that, as John F Kennedy once said, “a rising tide lifts all boats”, so if the world economy does stay stable, then the UK should continue to benefit.
Over the 1st and 2nd October a ‘Hackathon’ took place sponsored by Northumbrian Water, Sunderland City Council and Digital Catapult.
On Tuesday 22 November 2016, technology experts ITPS, top Law firm Ward Hadaway, and data driven marketing specialists Hippo Marketing will bring ‘The Data Driven Business Conference’ to The Core in Newcastle Upon Tyne.
A leading football data analytics business has linked up with a North East based data intelligence marketing agency for an innovative joint venture.
Newcastle is rapidly developing into the new capital of data science and innovation, with Hippo Marketing at the very forefront.
Business in the North East has received a timely shot in the arm from Chancellor Philip Hammond’s Autumn Budget. The devolution deal first proposed in September 2015 has been confirmed, alongside a significant investment package.