There was once a time - not so very long ago - when data was something an IT guy dealt with, and driving a business forward was about salespeople, events, big budget marketing and advertising campaigns.
There’s been a lot of talk recently about business intelligence being story driven rather than data driven. That data is nothing without the story that drives it.
Any Head of Marketing dealing with multiple databases in medium-sized businesses will usually be working toward having a Single Customer View and Business Intelligence Hub, or will at the very least know what they are and will see the advantages of having them.
Okay… I admit it… I voted to remain in the Referendum, and I was shocked at the outcome. Shocked because I genuinely expected Remain to squeeze home by two to five percentage points.
I’ve just returned from Venice - lucky me I hear you say - and yes, it was truly awe-inspiring. I’d recommend it to anyone.
Job Opportunity: Business Development Executive, Hippo Marketing
Over the 1st and 2nd October a ‘Hackathon’ took place sponsored by Northumbrian Water, Sunderland City Council and Digital Catapult.
On Tuesday 22 November 2016, technology experts ITPS, top Law firm Ward Hadaway, and data driven marketing specialists Hippo Marketing will bring ‘The Data Driven Business Conference’ to The Core in Newcastle Upon Tyne.