Hippo signs deal with football data analytics company

A leading football data analytics business has linked up with a North East based data intelligence marketing agency for an innovative joint venture.

Expert injury analytics specialist Premier Injuries is joining forces with Hippo Marketing to strengthen both firms data credentials and provide new business opportunities.

Premier Injuries, which compiles an online database of all injuries to Premier League players, provides data to sporting professionals, journalists and fans. The firm keeps up to the minute analytics on every injured player in England's premier division and their recovery. It also allows a team by team comparison.

Company Founder Ben Dinnery from Premier Injuries said: "Football is a very data rich business these days. Tracking the injuries and fitness levels of hundreds of players allows us to provide real insight into teams performance and allow a truer picture of performance to be studied. 

"We're looking forward to working closely with Hippo to bring the best of sporting data use to the marketing world."

Hippo Marketing are experts in using data techniques to target and retain new customers for businesses across the North East. Their insight is helping organisations as diverse as top public transport firms, housing providers and the further education sector to target and retain new customers.

Hippo is unique in the North East in being able to bring together data from a vast number of sources to target potential customers. Their innovative techniques can make targeted marketing up to ten times more effective.

Nick Stevens from Hippo Marketing said: "We're always looking for new techniques and opportunities to give our clients the edge, football is a world driven by data now; bringing together the analytical expertise of Premier Injuries with our own brings new strength in depth to what we can offer.

"Football is a great example of how using and understanding data is playing an ever increasing role in our day to day lives."
 
The new partnership with Premier Injuries is expected to boost Hippo's data handling expertise whilst the football analytics business will benefit from an improved on-line presence.

View the Premier Injuries season review 2016-7 here.

For more information contact Nick Stevens on 07814 468 328 or email nick.stevens@hippomarketing.eu

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