Hippo wins Creative Hackathon

Over the 1st and 2nd October a ‘Hackathon’ took place sponsored by Northumbrian Water, Sunderland City Council and Digital Catapult.

A hackathon is an event, typically lasting several days, in which a large number of computer programmers meet to engage in collaborative problem solving.

In April next year, the water system will be de-regularised across the North-East, with both individuals and companies able to pick and choose from suppliers UK-wide, so this hackathon was held to understand how Sunderland City Council and Northumbrian Water could make efficiency savings across their network, enabling them to provide the best possible service at the lowest possible cost to customers when this new deregulation happens.

Hippo Marketing, led by their Data Scientist David Jamieson, won the ‘Creative Challenge’ to deliver insightful business intelligence that could be acted upon by the sponsors to prevent leaks – prevention costing less than repair, so being better for the supplier.

“The approach we took was to investigate similarities in behaviour for energy usage across similar type of sites whilst accounting for seasonal change.  By doing this we correctly predicted two potential major leaks by looking for ‘outliers’ – unusual patterns – in the flow data.  In real-life these alerts would be sent directly to site managers ensuring maximum saving of overheads.” said David.

“We’re delighted to win!” he continued, “It’s always good to delight our sponsor’s by showing what can be achieved by pooling their data, joining up all the dots, and creating predictive business actions that will save them so much operational time and money!”

The hackathon forms part of a wider project backed by both Sunderland City Council and Northumbrian Water that will take place over the next year.

“We’ll help in whatever way we can.” Brad Forster, Managing Director of Hippo Marketing commented. “We’ve proving, again and again, that our data skills and marketing experience is able to solve real-world problems, and helping businesses both save and make more profit than was previously possible.

Hippo Marketing is ready to help North East businesses get more value from their data. Bring it on!”

For more information on web development, predictive business intelligence and data driven marketing call us on 0191 482 8830 or email hello@hippomarketing.eu 

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