Data is the must have resource for any modern marketing campaign.
It drives decisions, and making better decisions leads to growth. But how should you go about creating, using and making decisions with data?
And how do you merge it with marketing to create highly successful hyper-personalised communications?
We show you how…
Data Source Assessment and Strategy
We work with you to understand what existing data sources you have, how you want to use them, and what your objectives are. We then create a viable roadmap, helping you understand how to consolidate your disparate data sources, what technology you should use to store and analyse your data, how you can gain greater insight and competitive advantage from it, and how to collect more actionable data moving forward.
We offer qualitative market research that helps you see the behaviours and drivers of your audiences. Combining this with your quantitative data from your databases ensures you derive the best possible insights into your customers.
New Data Source Creation
If you need to collect new sources of data we can help you design, build, and harvest them, whether that’s through websites, mobile or tablet apps, social media connections, CRM, or sales tool integrations… in real-time where necessary.
Single Customer View
We connect all your data sources up together, so you see it all in a Single Customer View (SCV) that provides far more insight into opportunities and threats.
Read more about Data Analysis and Modelling
Data Interface Provision
You want your data analyst to take control of the Single Customer View we created for you? No problem… we'll build a tailored interface so they can access, manipulate and analyse all your data for you.
We cleanse your data for you, ensuring you have the best possible content to make decisions on, and the most accurate data fields for creating marketing communications.
Sometimes you need additional social, economic, demographic and open data to help you understand your audiences and make better decisions. We can source and validate the best data available, then combine them with your Single Customer View.
Data Hygiene & Strategy
We work with you to establish robust formats and guidelines for the input of your data, and help you police your data sources to keep it cleansed, highlighting rogue elements wherever found.
Analysis and Modelling
Our data analysts are experts at searching for and understanding the patterns within your data. We’ll help identify real actionable insights that will super-charge your communications.
Data Visualisation Reports
See and understand your business intelligence and insights more quickly by visualising your data through a variety of infographics and charts including dials, gauges, geographic maps, sparklines, spider charts, heat maps, detailed bar, pie and fever charts.
Identify, understand and clarify your marketing process, propositions, positioning in the market; strengths and weaknesses; audiences; perceived and true USP’s. We’ll then help you identify your intent, objectives, strategic and tactical themes, and your channels-to-market, plus how to exploit your competitor weaknesses and defend your own.
Read more about our Marketing Strategies.
Develop a robust brand framework and build your brand strategy around it to ensure your customers understand and value the qualities that set you apart.
Read more about our Brand Strategies.
Social Media Tactics
Social media marketing can be deceptive. It looks easy, but often the resources and planning needed to tap its potential are underestimated. We will help you understand which channels-to-market you should be using, what can and cannot be achieved, who your audiences and competitors are, how you can reach them, what you should be saying, how often, and how you can measure the results.
Read more about our Social Media Tactics.
Data Driven Marketing Campaigns
We will help you merge your insights with our marketing creativity to create optimised campaigns that engage your customers, prompt response and ultimately achieve your goals. You’ll improve efficiency, and with it ROI, protecting your brand by reducing irrelevant communications. Processing is streamlined by generating hyper-personalised deployment-ready files that flex in terms of volume and variable content. Add to this the opportunity to include variable personalised links and QR codes and you quickly realise merging your data should be at the heart of your planning.
Read more about our Data-driven Marketing Campaigns.
Integrate your marketing across channels so that each activity complements and supports each other for an increased ‘halo’ effect. By developing a cross channel approach we create a presence for you where your customers are and when they are most likely to respond.
Your customers are exposed to great design everyday, so your communications need to ‘cut-through’ rival interference. Our design credentials are based on witnessing the development of graphic design over a quarter of a century, evolving and adapting to changing tastes, channels and media.
Content enriches your customer experience and we can help you to produce and manage a wide range of assets to harness the power of rich cross channel engagement. We can work with you to create video, animations, infographics, whitepapers, blog posts, podcasts, case-studies, sales collateral, webinars, presentations and photography. If you don’t see what you’re looking for here, please ask for additional formats.
Read more about our Creative Design & Content Creation.
We drive successful campaigns by focusing on your ‘real’ objectives. Everything we do is measurable because we'll have agreed what and how we will measure in advance. We work with you to understand and evolve any insight from your marketing engagement and responses, enabling you to plan and evolve your communications more effectively.