Salamander Pumps, based in Sunderland, are one of the leading manufacturers of domestic shower pumps in the UK. With exponential growth over the last decade and the development of new and innovative products Salamander has changed its focus from communicating mostly with merchants to building relationships with installers and householders.
- Undertake research and establish a brand framework to create a cohesive foundation for the brand.
- Create a distinctive and sustainable position in the market.
- Substantially increase awareness of the brand among consumers.
- We helped articulate and define Salamander’s brand principles.
- Aligned with those principles, we evolved the brand's visual system, developed comprehensive guidelines and established a new photography style.
- We helped develop a product grouping strategy to ensure they are easily understandable for consumers.
- We developed a website with clear customer journeys for both installers and consumers.
- Improved perception of the brand by simplifying and clarifying the customer journeys and messaging.
- A distinctive brand with stand out.