Arquer Diagnostics is a private, UK-based diagnostics company focused on the development and commercialisation of non-invasive immunoassay diagnostic tests for cancer diagnosis and monitoring.
- Create a refreshed brand style with more impact and a focus on key messaging.
- Develop a product naming strategy and packaging concepts.
- We simplified the logotype and created a design framework to ensure key messaging is clear and consistent.
- A new photography style was developed; lifestyle to bring a human element to the brand and scientific to illustrate the sector.
- We created a series of bespoke clinical images using 3D renders of the human body to visualize the targeting of specific organs.
- We designed a product naming structure that can be consistently applied as new products are developed.
- A comprehensive brand book.
- Product branding and packaging using the bespoke clinical imagery.
- A bespoke exhibition stand and presentation to launch their first product at SIU in Lisbon.
- A range of printed collateral.