Making product configuration a breeze with a dedicated mobile app

William Hackett Chains are a Northumberland based manufacturer of chain slings for lifting heavy objects in industrial environments.  Calculating the requirements for these slings can be a complex process and is often performed on-site, where internet access can be an issue.

Hippo worked closely with the team at William Hackett to automate the calculations and reduce the sling configuration process to a matter of minutes via a dedicated mobile app and companion website.

The brief

  • Simplify the product configuration process for customers
  • Provide a means for customers to obtain a quotation based on their requirements
  • Deliver an end product that can be used with or without an internet connection

Hippo’s solution

  • Collect customer requirements in simple step-by-step process via mobile app
  • Perform calculations to find the most appropriate William Hackett product for the customer’s needs
  • Allow customer to request a best-price quotation
  • Store data for later syncronisation when internet access is unavailable
  • Create web-based version of the app for desktop based customers


  • Improved customer purchasing experience
  • Enhanced potential for repeat business
  • Improved brand awareness
  • Increased visibility of customer activities

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